Learn More about Express Email Marketing Click Here

Face it: There's a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing any law-abiding citizen ever wants is to be associated with spam. That's why we created Express Email Marketing. Now you can enjoy all the benefits of email marketing – and steer clear of ever being considered a spammer.

No one wants to receive marketing emails they didn't request. That's true! But there are many people who want to know about your products, company or organization. These people will welcome hearing from you and actually look forward to getting your emails.

Express Email Marketing Overview

Express Email Marketing shows you how to be in-touch the right way. It also provides tools to make sure that you comply 100% with all the new anti-spam laws.

1. Provides you with an opt-in magnet. This vital tool allows you to provide prospects and customers with a sign-up form to request emails from you. It also provides you with the ability to create and manage special interest groups so that you can target your e-mail campaigns to specific subscribers.
   
   
2. Complies with anti-spam laws by requiring that all subscribers added or imported to your account receive a confirmation e-mail. In addition, an opt-out link is located at the bottom of every campaign mailing, allowing subscribers to opt-out of future mailings. Subscribers who do not respond to the confirmation email or who click the opt-out link are automatically removed from your subscriber list.
   
   
3. Helps create dazzling, eye-catching emails. Image Library includes more than 1,500 images or upload your own! They're automatically resized to fit your email. No design skills necessary! View Samples
   
   
4. Tracks the results of your emails. Easy-to-use reports tell you how many you sent, how many were opened, how many people responded and much more.
   
   
5. It even lets you do surveys of your customer base.

Express Email Marketing Features

Express Email Marketing includes everything you see here:
Subscriber Management

• List import & export
  
• Advanced segmentation (interest groups)
  
• Bulk list removal
  
• Custom exporting
  
• Activity reporting
  
• Member profiles/history
  
• View campaign subscriber lists
  
• Customize subscriber list view
  

Campaign Designer

• Personalization (e.g. Dear Mr. Smith)
  
• Quick start templates
  
• Huge 1,500+ Image Library
  
• Upload a Personal Image Gallery
  
• HTML & text emails
  
• Auto Save
  
• Web page import
  
• HTML import
  
• Advanced editor
  
• Detailed customization
  
• Scheduling
  
• Recipient filtering
  
• Campaign previews
  
• Test messages
  
• Spell checker

Surveys

• 10 unique question types
  
• Question sorting
  
• Multi-page questionnaires
  
• Custom design features
  
• Link generator (text & button)
  
• HTML code for link
  
• Easily move questions within your survey

 

Sign Up Forms

• Standard & custom questions
  
• Question sorting
  
• Double opt-in protection
  
• Custom design features
  
• Return links
  
• Form preview
  
• Link generator (text & button)
  
• HTML code for link

Reports

• Campaign responses
  
• Survey results
  
• Subscriber activity
  
• Demographic drill-down
  
• Interest groups

 

Other Features

• Bounce handling
  
• Unsubscribe handling
  
• Opt-in confirmation
  
• Anti-spam protection
  
• Spam reporting links
  
• Custom e-mail messages
  
• Add file attachment

What is Express Email Marketing?

Express Email Marketing is an online service that helps you connect with your customers, members, and contacts through permission-based email marketing. Express Email Marketing helps you build and maintain a 100% permission-based subscriber list, nurture customer relationships, and grow your business through the scheduled delivery of email newsletters, announcements, promotions, and other targeted email campaigns.

What is an Express Email Marketing survey?

A survey in Express Email Marketing is a single Web page containing a series of questions that you define. You can invite individuals to answer questions that generate customer feedback, marketing information, or interaction between people. You build the pieces of the survey, and Express Email Marketing puts them together and publishes your survey to the Web.

You can customize your Express Email Marketing survey by:

• Determining the exact questions to ask.
  
• Making specific questions required.
  
• Determining the order in which questions are displayed on the survey.
  
• Adding your company logo or other image to the survey page.
  
• Modifying the font and colors of the survey page.

When you create a survey using Express Email Marketing, the program also creates a text or button link that you can place on your Web site, in a campaign mailing, or on any Web site page. Anyone who clicks the link is taken to the survey. You can access the link after you open each survey.

Express Email Marketing collects and processes responses, and then makes the results available to you.

Setting Up Your Express Email Marketing Account

To set up Express Email Marketing

1. Log in to your Account Manager.
   
2. In the My Products section, click Express Email Marketing.
   
3. On the Express Email Marketing page, next to Available Credits, click Setup New Account.
   
4. In the Setup Express Email Marketing section, select the account you want to set up.
   
5. Click Activate Account.
   
6. Read the license agreement and click Accept.

The Getting Started screen helps you through the remaining set up process. If you have any questions during this process, use the Help and Support links on the bottom of your screen.

Adding Email Messages to Your Express Email Marketing Plan

You may find that your Express Email Marketing plan does not include enough emails. You can easily add more emails to your account by purchasing an Email Pack. Email Packs must be associated with one Express Email Marketing account. There is a one-time charge for an Email pack.
To Add More Emails to Your Express Email Marketing Plan:

1. Log in to your Account Manager.
   
2. From the My Products section, select Express Email Marketing.
   
3. Check the box next to the Express Email Marketing account you want to add emails to.
   
4. Click Add More Emails.
   
5. Select the number of Email Packs you want to add.
   
6. Click Save Changes.
   
7. Continue through the checkout process.

NOTE: For monthly plans, email packs are available in increments of 5,000, and must be used within 30 days of purchase. For annual plans, email packs are available in increments of 25,000, and must be used before the Express Email Marketing account renews.

What are the system requirements for Express Email Marketing?

Express Email Marketing is a Web-based application designed for the Microsoft© Internet Explorer v6.0 Web browser. The program does, however, support additional Web browsers.
Web Browser Requirements - Windows

• Microsoft© Internet Explorer v5.5 and later (6.0 recommended)
  
• Firefox® 2.0 and later

Web Browser Requirements - Macintosh

• Firefox 2.0 and later
  
• Safari™

NOTE: If you subscribe to AOL®, EarthLink®, MSN®, or any other service that provides a unique browser for accessing the Internet, we suggest you minimize your primary browser and open a supported browser to access and work in Express Email Marketing.

 

 

 

 

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